We’re proud to announce we won the Silver W³ award for our work on the F. Schumacher & Co iPhone and iPad app.
The app set a new standard for the industry by leveraging interactive inventory search at Schumacher’s worldwide showrooms and by helping their international sales team incorporate new technologies to improve workflow. The W³ award is a humbling confirmation of L+R and Schumacher’s shared vision of improving experiences with an intelligent mix of observational tactics and expertise.
“L+R exceeded expectations on every front. They really immersed themselves in how our business works and what our brand represents. They helped us channel our design-driven identity into an amazing app that not only looks beautiful but also functions beautifully,” said Aaron Buckland, Senior Product Manager at F. Schumacher & Co.
Since Schumacher was founded in 1889, the family-owned company has been synonymous with style, taste and innovation. A passion for luxury and an unwavering commitment to beauty are woven into everything Schumacher does.
Buckland added, “The results speak for themselves: It’s an amazing technology and the feedback we’ve gotten from the field has been incredibly encouraging. Our clients not only love using it, but for many it has become an essential tool. This is one of the many reasons we continue to work with L&R on developing and evolving all of our e-commerce platforms”
The W³ Awards, selected by the Academy of Interactive and Visual Arts (AIVA), recognizes creative excellence on the web and honors the creative and marketing professionals behind the award-winning material. In its 11th year, the W³ Awards received over 5,000 entries from ad agencies, PR firms, interactive agencies, in-house creatives and designers.
About F. Schumacher & Co.:
Since Schumacher was founded in 1889, the family-owned company has been synonymous with style, taste and innovation. The collections of fabric and wallcoverings are comprehensive, with an extraordinary range united by respect for classicism, an eye for the cutting edge and an unparalleled level of quality. A passion for luxury and an unwavering commitment to beauty are woven into everything Schumacher does.